VELO Ice Cool Full Review

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This page covers the full review of the product, what it tastes like, the 6mg and 10mg strengths, who it suits, and why it has remained the UK’s number one nicotine pouch, under both the name you searched for and the name it currently sells under.

Fresh look. New flavour names. Same great taste.

Ice Cool to Crispy Peppermint

VELO’s 2024 global rebrand updated the names and packaging of almost every product in the range. Ice Cool Strong became Crispy Peppermint. The goal of the rename was to make product names more descriptive, to communicate through the name what the product actually tastes and feels like, rather than using abstract “cool” and “ice” labelling.

The product inside the can was not changed. VELO explicitly states on the UK product page: “Fresh look. New flavour names. Same great taste.” If you have been buying VELO Ice Cool Strong, any can now sold as VELO Crispy Peppermint is the same product you know. The peppermint formulation, the moist Slim pouch, the cooling aftertaste, the nicotine levels, the 20-per-can format, all unchanged.

VELO’s own metadata for the Crispy Peppermint page continues to reference “Ice Cool Nicotine Pouches,” which reflects how strongly the old name is still associated with the product even in VELO’s own search infrastructure. This is one of the most-searched legacy product names in the nicotine pouch category precisely because Ice Cool was VELO’s flagship product for years before the rebrand.

What Does VELO Ice Cool Taste Like?

VELO Crispy Peppermint offers a simple peppermint flavour with a cooling aftertaste. That is VELO’s own description, and the word “simple” is the most important one in it. Simple here does not mean weak or unsophisticated, it means direct, clean, and uncomplicated. There is one flavour note and one sensation. They work together and they work well.

The peppermint flavour activates quickly after placement, arriving within 30 seconds due to VELO’s moist Slim format. It is a clean, recognisable peppermint, not the double-mint complexity of Peppermint Storm, not the intensified freeze of Freezing Peppermint, not the warming Sensates™ tingle of Orange Spark. Just a well-executed peppermint that sits comfortably under the lip and holds consistently for a full session.

The cooling aftertaste described by VELO builds behind the initial peppermint flavour and persists after the pouch is removed. This cooling character, produced by natural menthol rather than synthetic cooling agents, gives each session a clean, refreshing finish. There is a light sweetness throughout that prevents the profile from feeling purely clinical or medicinal.

Flavour longevity is solid. Most users report 30 to 40 minutes of active flavour and nicotine delivery. The moist format means the peak arrives faster than a dry pouch at the same mg but the overall duration is comparable.

VELO Ice Cool – Mini Format

The Mini format is smaller than Slim (approximately 0.4g vs 0.7g), drier, and less immediately active in flavour and nicotine release.

VELO UK’s current product page for Crispy Peppermint lists only the Slim format at 6mg and 10mg. The Mini may still be available through specific international retailers or in older stock under the Ice Cool name. If you specifically want the Mini format for discretion, the smallest VELO pouch option, confirm with the retailer which format they are stocking, as availability has narrowed during the transition from Ice Cool to Crispy Peppermint naming.

Where Ice Cool / Crispy Peppermint Sits in the VELO Mint Range

VELO Ice Cool Strong at 10mg occupied the position of VELO’s flagship product for years, the middle tier of the mint range that balanced accessibility and strength. In the renamed lineup, Crispy Peppermint at 10mg still holds this position:

Bright Spearmint (4mg, 6mg, 8mg, 14mg): gentle, herbal, entry-level and now extending to higher strengths

Crispy Peppermint / Ice Cool (6mg, 10mg) clean, balanced, the everyday benchmark. VELO’s bestseller.

Peppermint Storm (11mg, 14mg, 17mg), double-mint complexity, natural cooling.

Freezing Peppermint (11mg, 14mg, 17mg), peppermint and freezing menthol, more intense.

Crispy Peppermint / Ice Cool remains the pivot point of the VELO mint range, the product that users land on most often and stay with longest. Its position as the UK’s number-one nicotine pouch across the full VELO range reflects this centrality.

VELO Ice Cool vs ZYN Cool Mint

The direct competitor for VELO Ice Cool / Crispy Peppermint is ZYN Cool Mint, the world’s bestselling nicotine pouch flavour. Both are clean peppermint-with-menthol products at similar strength tiers and both serve the same market position as the flagship daily-use mint option for their respective brands.

The key difference is format. VELO Ice Cool uses a moist Slim pouch that activates faster and delivers its peppermint character more immediately than ZYN’s dry Mini. A first-time user comparing the two will notice that VELO feels more present and flavour-forward from the first minute, while ZYN Cool Mint builds more gradually and holds more evenly for a longer session. Neither format is objectively better, the right choice depends on whether you prefer immediate active experience (VELO) or slower, steadier release (ZYN).

On flavour character, both are peppermint-and-menthol with light sweetness. VELO’s moist format gives it a slightly more vivid opening impression. ZYN’s dry format makes the cooling sensation feel somewhat crisper and more sustained.

Across nearly every comparable strength, VELO Ice Cool Strong 10mg and ZYN Cool Mint 9mg are the two closest equivalents in the category.

Who Is VELO Ice Cool (Crispy Peppermint) For?

New VELO users who want to start with the brand’s most popular and widely recommended product. Crispy Peppermint / Ice Cool is what most first-time VELO buyers are directed toward, and for good reason, it is the cleanest, most representative expression of what the brand does. If you are choosing your first VELO can, start here.

Switchers from cigarettes who want a clean, refreshing mint experience without anything challenging. The simple peppermint character is immediately familiar and the moist format delivers nicotine quickly, reducing the adjustment period from combustible products.

Existing ZYN Cool Mint users who want to try the equivalent from VELO. The comparison is direct and meaningful, trying Ice Cool Strong 10mg alongside ZYN Cool Mint 9mg gives a clear picture of the format difference between the two market leaders.

Users who have tried VELO’s more complex or intense mint products (Peppermint Storm, Freezing Peppermint) and want a lower-maintenance, more predictable daily-carry option. Crispy Peppermint’s simplicity is a feature in itself.

Explore more in the VELO brand guide.